My Tracking ID or Digital Fingerprint is the data from your web browser and computer that uniquely identifies and tracks what you are searching/browsing online. Trackers are able to collect information about your web browsing history, like where you love to shop and even who you talk to the most on social media. Then, snoops and creates a profile about you to sell it to third-parties for pennies. The creepy ads you see on your computer are because your digital fingerprint is not locked. Make sure to turn on ‘Browser Protection’ in the ‘Browsers’ tab for each web browser you use!