What is my digital fingerprint/tracking ID?

Data from your web browser and computer that uniquely identifies and tracks what you are searching online. Trackers are able to collect information about your web browsing history, like where you love to shop and even who you talk to the most on social media. Then, snoops create a profile about you and sell it to third-parties for pennies. The creepy ads you see on your computer are because your digital fingerprint is not locked. Make sure to turn on ‘Tracking ID Protection’ in the ‘Browsers’ tab for each web browser you use! Here is how you turn on ‘Tracking ID Protection’: